Today, businesses are no longer just selling products or services. They are selling experiences and emotions. Even more importantly, they are selling connections. An effective brand voice is one crucial element that ties all these aspects together and helps make those valuable connections. Think of your brand voice as the personality or persona of your business. The best place for a business personality to shine through and distinguish itself is in your copywriting content. Whether on websites, ads, or emails, your brand persona should be your consistent way of speaking to your target audience. No piece of content should be written without including your distinct brand voice.