We’ve been talking about the Know, Like, Trust factors that create a substantial impact on the growth of our businesses. To attract and engage clients, we must first strengthen our relationships as they move through these three stages. We follow the same pattern with our colleagues before they feel comfortable making referrals as advocates for our services. Having focused on the Know and Like stages, we’ll now discuss building the Trust Factor within our networks. Building the Trust Factor We’ve seen how important it is to develop solid relationships as we build our businesses. Behind every successful business is a brand that is known, liked, and trusted by their supporters and clients.
8 Tips to Creating Powerfully Compelling Calls-to-Action
What’s all the hype about your call to action? Yes, it’s truly a must-have for your digital marketing. Because we like shortcuts and acronyms, we affectionately refer to your call to action as a CTA. In short, your CTA is an invitation for existing and potential customers to take a specific action. The action could be making a purchase, subscribing to a newsletter, downloading a free guide, or clicking a link. This all-important, and very specific, step in your marketing encourages action. And let’s be honest about the strength of our CTA. Is it compelling? Does it resonate with our audience? Is there a sense of urgency and reward? Your well-crafted CTA What is the benefit of this crucial marketing element? By learning the art of creating a powerful CTA, you can improve the success of your marketing efforts by increasing conversion rates, click-through rates, and, ultimately, sales.