More Ways to Gain Trust & Visibility
Minnesota folks are flexible and resilient. The same is true for its businesses. One thing many Minneapolis business owners learned from the pandemic was the importance of having high-quality website content. Connecting with customers and attracting leads is achieved with first-rate online content writing.
The problem is that writing fresh and actionable website content isn’t easy. Unless you have a team of writers in your marketing department, writing website content takes a lot of time—a luxury that many business owners in the Twin Cities don’t have. It also takes marketing knowledge to write copy that resonates with your specific target audience.
However, having compelling content is an essential part of any worthwhile marketing strategy that can’t be neglected. The solution is to hire a professional content creator to write amazing content for your business.
You are in and out of the office, on the phone with clients, strategizing for your next steps or even tackling issues with equipment. Your calendar is already full. The last thing you have time for is writing new website content or a blog post. And we know that odds are you have little inclination for writing the needed content in the first place.
Why High-Quality Content is Important
You may be thinking, “I already paid a developer a lot of money to build my website. I pay hosting every month and haven’t gotten much of a return.” That’s because you may have visitors, but you’re not converting them into customers. High-quality content keeps visitors engaged, which translates into more leads and sales. Here’s a partial list of business content writers create include:
- Blog content
- Website content
- SEO content
- Case studies
- LinkedIn posts and profiles
- Social media posts
- Email campaigns
- Direct mail/postcard campaigns
- Content updating and editing
Build Trust with Your Target Audience
The more generous you are with your creative and original content, the more likely visitors will stick around on your website and eventually trust you enough to give you a call or fill out your contact form. Ask yourself:
- Does my website answer all visitors’ questions?
- Am I giving information that shows visitors I truly understand their unique problem?
- Am I showing visitors that my business can solve their problem?
You may have been in business a long time and may have mastered the in-person sales pitch, but an online presence is different. To communicate with your online audience, you need well-written content that shows you can provide solutions. Otherwise, you are wasting opportunities to connect with potential customers.
A professional content writing service that understands your business services and your ideal clients can help you connect with existing customers and attract new ones.
People search the internet because they have questions. Let your business provide content that gives them answers.
If you enjoyed this blog, please share it with a friend who might also find it interesting. And if you’d like to talk about writing/marketing, I’m up for a phone chat at 651-485-8826. Thank you!