Fun fact: 55% of visitors spend less than 15 seconds on a website.
Scary fact: Most decide whether to stay or go in just 3 seconds.
Your potential clients are making snap judgments about your service based on your words. What story do the viewers hear?
In those first critical moments, your website must answer these quick questions—emphasis on the “quick” part:
- What do you do?
- Who do you help?
- Why should they care?
- How are you different?
- What should they do next?
The difference between “click/goodbye” and “tell me more” isn’t just what you say—it’s also how you say it. Read More