Happy day!! I’m getting one step closer to having the landscaping completed along the side of the house. It was full of rocks—no grass—just rocks. Some of my guests had trouble understanding the best way to navigate and keep their balance through those rocks. It left them questioning whether they really wanted to take that route to the patio.  

Your website can affect people the same way. Sometimes websites are hard to navigate or difficult to understand. We aren’t sure we even want to go down that path.

Website Content… One Step at a Time  

Fortunately, there is a simpler way to keep viewers and customers happy. When we set a clear path, they can take it one step at a time. It’s not difficult and causes no anxiety or impatience.  We make it easy for visitors to find the information while providing a stress-free user experience.   Read More

“Happy day!! Today I had my trusty car detailed. It now looks beautiful and fresh even though it’s not new by any stretch of the imagination—but it looks like it! Those of you who know me understand that a showroom-clean car makes me smile.”  

Here’s another happy thought… Did you know that you can do the same for your marketing? You can freshen it up with a few deliberate touches. My car is a valuable resource to me, and your website should be a valuable resource for your clients. 

Let’s talk about “detailing” your website.

Where can you start? Consider your website. Is your website content shiny and bright? If you’re ready for some spring cleaning and a new look, your website can get a makeover that appeals to your clients—and future clients. It doesn’t have to be fancy. Make it genuine. Read More

• Your website should be providing content on what’s most important to your clients. They have problems. They have goals. They need your help.
• Your web copy should be conveying what clients really want to hear. They have questions. They have competition. They can use your expertise.
• Your content, including your website blogs, should be letting clients know how you can help them with your services. They have a mission. They have a vision. Help them succeed—more quickly with you than without you!

When your website is not doing you (or your clients) any favors, it’s time to talk with a professional copywriter. At Russell Resources, we get clear on your ideal clients and your premium services. When we know what you do best and who your ideal clients are, we can write effective content that will help you attract more of those perfect clients.  Read More

Whether I’m craving authentic Indian food on Grand Avenue or Greek delicacies on Eat Street, I like to check websites in the area to learn about the restaurants and see the menus. If you’re like me, this is pretty much true of any business opportunity. We check websites first. 

Sometimes it’s obvious that businesses don’t have time to focus on their website. As a result, we read boring text that doesn’t help us visualize the service, the setting or the experience. This is where a website copywriter can come to the rescue. 

What Is Website Copywriting?

Website copywriters focus on communicating with your target audience to get your visitors to act. Writing compelling content such as landing pages, about pages, product pages, and blog posts for websites helps businesses create more engagement online. Read More

I can’t think of many businesses in Minneapolis, or Minnesota for that matter, that don’t have a website. And, don’t get me wrong, I’m sure some just don’t want or need one.

For most of us though, having a website is not optional. So, if you’re going to go to the trouble of having one, you should have compelling content that gives your visitors what they want: answers. 

Web Copywriting Essentials

Are there ways to create content that won’t make your visitors’ eyes glaze over? Yes, many, but we’ll focus on five essential tips to craft quality content that will keep visitors engaged.

Like every other business in the Minneapolis metro, you have competition. And, your competitors’ websites provide information about their services too.
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More Ways to Gain Trust & Visibility

Minnesota folks are flexible and resilient. The same is true for its businesses. One thing many Minneapolis business owners learned from the pandemic was the importance of having high-quality website content. Connecting with customers and attracting leads is achieved with first-rate online content writing. 

The problem is that writing fresh and actionable website content isn’t easy. Unless you have a team of writers in your marketing department, writing website content takes a lot of time—a luxury that many business owners in the Twin Cities don’t have. It also takes marketing knowledge to write copy that resonates with your specific target audience. Read More

If you’ve ever looked at your website and thought it was boring and maybe even a bit generic, you’re not alone. Let’s face it—you love your business and your clients, but sometimes it’s hard to write about it. You know what it’s about and why people should flock to you, but it’s difficult to put it into words.

Here are 3 tips that might help.

Think back and clarify your purpose.

The place to start is with your business and your services. Sit back and think about your business. Remind yourself of all the reasons you are in business and the impact you’d like to be making. Think about the many ways you are uniquely positioned to make a positive difference in the lives of your clients.   

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Spoiler alert: This article is written by a website copywriter for SEO.

To me, this has become a reasonable discussion, and we’ll talk about a few definitions in a minute. First, I’d like to explain how this even became a topic for me and what it might mean for you and your business success. 

It all started with business networking and introductions.

In true American fashion, people often ask me, “What do you do?” My shortest response is, “I’m a copywriter.” 

Let’s be clear. I could also say, “I read.” Or, “I pray and move my feet.” Or, “I love family time.” Or, “I enjoy driving.” Of course, that’s not what they’re really asking for, and I now realize that the quick answer isn’t always as clear as you might think.
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