Content is king, and for service-based businesses, determining which type of content to create can be a challenge. Our recent poll shed some light on this, revealing fascinating insights into what professionals believe works best for showcasing their services.

The Poll Results

Our LinkedIn poll asked service professionals to identify the most effective content type for their business. The results were:

1. Client testimonials (43%)
2. Blog posts (35%)
3. Case studies (13%)
4. Service description pages (9%)

At first glance, it seems that social proof is the clear winner. But dig deeper, and you’ll find that each content type plays a crucial role in a well-rounded marketing strategy. Read More

Many service professionals struggle with creating effective online content. They tell me they lack the time, the writing skills, or the desire to sit down and write about their services. They would rather be Doing than Writing. That’s perfectly normal because their time is best spent serving clients and working on their business.

As professional SEO copywriters, creating client-attractive copy is our forte. 

We love writing. 

We love marketing. 

This is how we translate your expertise into client-focused content that appeals to your preferred audience as well as the search engines. Read More

As a service professional, you’re an expert in your field. The question is: Are you effectively communicating that expertise online? 

Effective SEO (search engine optimization) copy will bridge the gap between your expertise and your client-attractive online communication. We want our copywriting to speak to our client base and to rank well in search engine results. 

On a scale of 1–10, how strong is your online presence?

Giving yourself a 9 or 10 rating is crucial for attracting clients and growing your business. And to reach those clients with your unique message, your marketing content serves best when it includes SEO-friendly content. Read More

Want to spice up your marketing content and reach more of your ideal clients? Add professional video. Here are a few superb reasons to make this addition to your already stellar copy:

1. Variety is a good thing.
   Your copy is great, but the same old/same old gets boring over time. Spice it up with video. A visual option can create interest at a new level.
2. Recognize and cater to various types of learners.
   While you are known for speaking directly to your audience and understanding their needs and providing solutions, including occasional visual interest will attract those who learn and respond better to images. Read More

Even though your business might sound like it’s similar to many others, we know it’s not. You have a unique way of creating, offering, and providing your services. Let’s talk about ways to make sure that attractive difference is understood by your potential clients.

Identify the clients you most love to serve

When you precisely identify your best clients, you can clearly communicate their issues and the  solutions your service business offers. You see their dilemma and, even better, you have a clear vision of the outcome they would love to claim as their own. 

Your marketing copy will illustrate this picture of a brighter future. Everyone wants to see the light at the end of the tunnel. This is what your copywriting provides on your website, blogs, and LinkedIn.  Read More

We’re talking about the Know, Like, Trust factors that are so critical in growing our businesses. This concept reminds us that before clients work with us, they need to feel comfortable with us on the Know-Like-Trust scale. We previously discussed the Know Factor, and now we’re progressing up this curve to gain recognition, respect, new business, referrals—and quite possibly—friends!

Build your Like Factor

One way to boost your Like Factor is to be giving, attentive, and authentic. We can get out to meet with people in-person or online. We can talk by phone or send email greetings or cards in the mail. In all these ways, we want to focus on the other person to find out more about them and what we may have in common. Read More

How often have you heard that the Know, Like, Trust factors are critical in growing your business? Yes, moving upward on this curve helps you gain respect, new business, and referrals.

By building your audience’s confidence in your abilities and your integrity, you are growing your business one relationship at a time. Today, we’ll talk about the first stage—the Know Factor—and how to leverage your copywriting to gain the spotlight for your brand and gain interest from your audience.

Build the Know Factor

One way to amplify the Know Factor is to get out and meet people. We recently talked about networking and meeting people in person and online. Another way to grow the Know factor is through your copywriting. Read More

Online networking
Personally, I have grown to love online networking. It is amazing how quickly and easily you can begin and expand a relationship even though you do not meet in person. I also appreciate the time it saves me without a commute or the where-to-find-parking dilemma.

So, where do you find online networking? In the past few years, the number of opportunities has multiplied significantly. You’ll find a wide variety of choices, such as social media communications and groups, online masterminds, speed networking, referral-based groups, industry-based gatherings, specialty groups, and celebrations.

Preparing for events
With all the choices, you’ll want to think about why you are networking. Your goals will help you decide which type of online event to attend. For a few examples: are you interested in meeting collaborators, prospects, referral sources, peers, or consultants?

Read More