If you’ve ever looked at your website and thought it was boring and maybe even a bit generic, you’re not alone. Let’s face it—you love your business and your clients, but sometimes it’s hard to write about it. You know what it’s about and why people should flock to you, but it’s difficult to put it into words.

Here are 3 tips that might help.

Think back and clarify your purpose.

The place to start is with your business and your services. Sit back and think about your business. Remind yourself of all the reasons you are in business and the impact you’d like to be making. Think about the many ways you are uniquely positioned to make a positive difference in the lives of your clients.   Read More

Spoiler alert: This article is written by a website copywriter for SEO.

To me, this has become a reasonable discussion, and we’ll talk about a few definitions in a minute. First, I’d like to explain how this even became a topic for me and what it might mean for you and your business success. 

It all started with business networking and introductions.

In true American fashion, people often ask me, “What do you do?” My shortest response is, “I’m a copywriter.” 

Let’s be clear. I could also say, “I read.” Or, “I pray and move my feet.” Or, “I love family time.” Or, “I enjoy driving.” Of course, that’s not what they’re really asking for, and I now realize that the quick answer isn’t always as clear as you might think.
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