I can’t think of many businesses in Minneapolis, or Minnesota for that matter, that don’t have a website. And, don’t get me wrong, I’m sure some just don’t want or need one.
For most of us though, having a website is not optional. So, if you’re going to go to the trouble of having one, you should have compelling content that gives your visitors what they want: answers.
Web Copywriting Essentials
Are there ways to create content that won’t make your visitors’ eyes glaze over? Yes, many, but we’ll focus on five essential tips to craft quality content that will keep visitors engaged.
Like every other business in the Minneapolis metro, you have competition. And, your competitors’ websites provide information about their services too.
Maybe you own a restaurant in the Mill District, a boutique at 50th and France, or an HVAC company in Shoreview. Regardless, your competition is trying to get the attention and loyalty of the same customers you are. So how can you write quality website content that makes you unique?
Unless you secretly wanted to be an English teacher, you probably aren’t that interested in writing website content with brilliant adjectives that would make your 7th grade English teacher swoon.
Luckily, you don’t have to do that! Instead, just follow these tips to create top-notch content, and add to it often to keep content fresh.
- Write for Your Target Audience
Your job is to explain who you are and what you do. Then, give visitors information that will address their problems.
- Write Short, Simple Sentences
Keep your sentences and paragraphs short. Use some action verbs from time to time, but no need to be Shakespeare!
- Include Images
Pictures will help tell your story. (They really are worth a thousand words—or at least a few hundred.)
- Skip the Jargon
Leave out any technical topics and terms that only people deeply involved in the industry understand.
- Make the Text Scannable and Easy on the Eyes
People often scan text on computers and phones. They want to find answers fast. Use bulleted lists and numbered lists to help readers zero in on information.
You may think that this is too difficult. However, with practice, many people find that their content writing skills improve and eventually result in effective website copy.
Want More Tips for Web Copywriting?
If you’d like more tips about high-quality content creation, website copywriting techniques, keywords, and writing for search engines, give us a call at 651-485-8826. We love to write exceptional marketing content, and we also love to talk about it.
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