Whether I’m craving authentic Indian food on Grand Avenue or Greek delicacies on Eat Street, I like to check websites in the area to learn about the restaurants and see the menus. If you’re like me, this is pretty much true of any business opportunity. We check websites first.
Sometimes it’s obvious that businesses don’t have time to focus on their website. As a result, we read boring text that doesn’t help us visualize the service, the setting or the experience. This is where a website copywriter can come to the rescue.
What Is Website Copywriting?
Website copywriters focus on communicating with your target audience to get your visitors to act. Writing compelling content such as landing pages, about pages, product pages, and blog posts for websites helps businesses create more engagement online.
A professional copywriter specializes in writing to B2B or B2C customers. They avoid bland phrases or descriptions and craft persuasive headlines and text that communicate your brand, vision, and business identity in a way that speaks to potential customers.
Express Your Business Identity
The goal of the website copywriter is to express your brand without a lot of business jargon and write copy that connects with and converts your ideal customer.
Your website should uniquely express who you are, what you value, your customers’ problems, and how you can solve them.
- Is your brand identity clear?
- Are your products and services appropriately described?
- Is your buying process straightforward?
- Do your blog articles have powerful headlines?
- Are you guiding website visitors through the decision-making part of the sales journey?
Have an Exceptional About Page
Typically, the “About Us” page doesn’t get the attention it deserves. As a result, it’s often a missed messaging opportunity to reach your target audience. However, the “About Us” page is where you can really outshine your Twin Cities competitors and establish a more personal connection with visitors.
Clear Calls to Action
Do you have explicit calls to action? What would you like them to do? Clear calls to action move visitors forward and help them take the next step in your sales process.
Informative Blog Posts
Are your blog posts providing value for your ideal customer? Are you addressing customer expectations and needs? Website copywriters will create content that aims to give you a conversion boost and inspire visitors to become customers.
There’s no point in having content on your website that doesn’t motivate people. Words have power. Professional website copywriters can transform ordinary content on your website into a full-fledged, action-oriented messaging opportunity.
If you enjoyed this blog, please share it with a friend who might also find it interesting. And if you’d like to talk about writing/marketing, I’m up for a phone chat at 651-485-8826. Thank you!