Essential Steps to a Successful Marketing Content Strategy

Content Marketing StrategyIn our recent LinkedIn poll asking readers what they would most happily devote 5 minutes to reading about, 40% of viewers replied that their greatest need was to Develop Content Strategy.

Here’s a quick overview—at much less than 5 minutes!

When working with our clients, here are the critical questions we discuss first:

  1. What is your business focus and mission?
  2. Who are your ideal clients—those that you would love to serve all day?
  3. Which social media platforms are you using and how successfully? 
  4. How are your website and landing pages working for you?
  5. How is your brand perceived or does it need a jumpstart?
  6. What would you consider success in your marketing efforts? 

Content Audit

With this knowledge of our client’s current stance and perception, we provide an audit of their marketing content, including website, LinkedIn profile, blogs, posts, and other marketing outreach. It’s critical to understand the level of value you are currently providing, then set the strategy to improve over time.

We also view competitor websites and social media to see what’s typical in that service industry and how we can do much better. We don’t want to look and sound like everyone else. This is where differentiation comes in, and we harness those benefits that serve clients best.

Strategic Plan for Success

Because it’s unreasonable to believe you can do everything all at once, we help clients create a sequential plan for success. This includes outlining topics, creating content, and when and where to display it.

We tackle the items of priority first and gain immediate wins.

Next, we follow the strategic sequence of content creation to reach their preferred clients. This means production of content that resonates with them and offers solutions to their problems.

We trust this gives you a starting point and welcome your call if you’d like to continue the conversation. We would love to hear how your content marketing strategy is working for you. We’re always happy to provide tips from our experience.