Want to spice up your marketing content and reach more of your ideal clients? Add professional video. Here are a few superb reasons to make this addition to your already stellar copy:
- Variety is a good thing.
Your copy is great, but the same old/same old gets boring over time. Spice it up with video. A visual option can create interest at a new level. - Recognize and cater to various types of learners.
While you are known for speaking directly to your audience and understanding their needs and providing solutions, including occasional visual interest will attract those who learn and respond better to images. - Let your brand sparkle.
Your voice and personality will draw the audience in, creating a memorable message for your clients—and future clients. Your brand will benefit in a bold way. - Enhance your SEO efforts.
A little video magic can gain Google’s attention. Your combination of personalized copy and video may perform even better in search rankings as a match to user queries.
If you are already a terrific videographer, you can create your own. But let’s face it—most of us aren’t experts at creating videos. Hire someone who has this talent, and they will make it easy on you.
Here’s a note for all of you who are thinking…
“Oh no—I’m not putting my face and voice out there on video. No. Nope.”
I understand this thinking because that was me. I’m here to tell you that your voice and face are perfect just the way they are. Yep. Truth.
Your clients and colleagues love you for your amazing self—and your videographer will make it a much less intimidating process than you’ve imagined.
You can work with a videographer in person or create your own video on Zoom or on your phone, then send it to your video wizard to work the magic. I did mine first on Zoom, then sent it to Melo Multimedia to professionalize the video (which it definitely needed). You can see the video I’m referring to here.
And, if you’re in the Minneapolis metro, I highly recommend Jerome Serra Melo for an amazing experience and great results. You’ll find him at Melo Multimedia. He calmed my fears with his video production and can do the same for you. Because he helped me build enough courage to take action, I’ll be working with Jerome again.
I challenge you to do the same. It takes *10 seconds of courage* to make the call—then, relax, ask your questions, and grow with video!
I’m cheering you on!