Content is king, and for service-based businesses, determining which type of content to create can be a challenge. Our recent poll shed some 
light on this, revealing fascinating insights into what professionals believe works best for showcasing their services.
The Poll Results
Our LinkedIn poll asked service professionals to identify the most effective content type for their business. The results were:
- Client testimonials (43%)
- Blog posts (35%)
- Case studies (13%)
- Service description pages (9%)
At first glance, it seems that social proof is the clear winner. But dig deeper, and you’ll find that each content type plays a crucial role in a well-rounded marketing strategy.
The Power of Diversity in Content
While client testimonials took the crown, it’s important to recognize the unique strengths of each content type:
- Client testimonials: build trust through real-world validation
- Blog posts: demonstrate expertise and improve SEO
- Case studies: offer in-depth proof of problem-solving skills
- Service description pages: clearly communicate offerings
The key takeaway?
A diverse content strategy is essential for service-based businesses. By combining these elements, you create a comprehensive online presence that addresses different stages of the client journey and caters to various information consumption preferences.
Crafting Your Content Symphony
Think of your content strategy as a symphony. Each piece plays a vital role:
- Use client testimonials as your attention-grabbing overture.
- Let blog posts be your recurring melody, consistently demonstrating your expertise.
- Employ case studies as powerful crescendos, showcasing your best work.
- Maintain service description pages as your steady rhythm section, providing clear information throughout.
By orchestrating these elements harmoniously, you’ll create a marketing masterpiece that resonates with your audience and drives business growth.
Remember, because LinkedIn only allows four choices in a poll, we could not include all types of content. There are other effective marketing elements for your consideration as well, such as video, polls, interviews, podcasts, social media posts, webinars, etc.
The most effective strategy is one that you can consistently maintain. Start small, measure your results, and adjust as you go. With time and persistence, you’ll find the perfect content mix that showcases your services and keeps your clients coming back for more.