Write better marketing content by focusing on your customers’ problems and using their words.
Key steps for better copy
- Listen to customer language: use their words, not technical or marketing jargon
- Address their real problems: write about their fears and frustrations
- Make it conversational: write like you’re talking to a friend
- Keep it simple: avoid complicated words and long sentences
Good marketing copy sounds like your customers talking, not like a corporate brochure.
What makes copy work better?
Copy works better when it talks about solutions to specific problems your customers experience.
Elements of effective copy
- Specific benefits: “save 2 hours daily” vs. “increase efficiency”
- Real customer words: taken from testimonials and feedback
- Clear action steps: let people know what to do next
- Proof that works: testimonials, results, specific examples
Quick copywriting tips?
Start with one customer problem, use simple words, and paint the picture of the bright end result.
Write like the pros
- Write like you talk: read your copy out loud
- Use customer testimonials: steal their exact phrases
- Test one thing: try different headlines or calls-to-action
- Keep sentences short: aim for 20 words or less
Better copy happens when you listen more, use less jargon, and make life better for clients.
Need help with marketing copy that stands out? Contact Gloria Russell at 651-485-8826 to discuss your specific business goals and unique challenges.