Happy day!! I’m getting one step closer to having the landscaping completed along the side of the house. It was full of rocks—no grass—just rocks. Some of my guests had trouble understanding the best way to navigate and keep their balance through those rocks. It left them questioning whether they really wanted to take that route to the patio.
Your website can affect people the same way. Sometimes websites are hard to navigate or difficult to understand. We aren’t sure we even want to go down that path.
Website Content… One Step at a Time
Fortunately, there is a simpler way to keep viewers and customers happy. When we set a clear path, they can take it one step at a time. It’s not difficult and causes no anxiety or impatience. We make it easy for visitors to find the information while providing a stress-free user experience.
It’s also a way to respect visitors’ limited time. No one likes hunting around! People get frustrated and leave a website in a flash if it’s tough to navigate. So instead, guide your potential customers. Put yourself in their shoes. You can improve user engagement across your website with a few specific changes.
Improve Your User Experience
- Categorize content that leads visitors along the path
- Write high-quality content
- Create clear navigation menu items
- Add titles and subtitles throughout the website as signposts
- Write specific product descriptions
- Create explicit calls to action
These improvements can mean the difference between landing a potential customer or increasing your bounce rate. Make visiting your website a positive experience by removing the guesswork and being a guide.
Highlight the Goodness
In fact, like my stepping stones leading to a relaxing patio, your website can lead clients one step at a time to all the goodness you have in store for them. They won’t be anxious or disappointed and will likely see some beauty and insights along the way.
For you, the business owner, creating your online marketing can also be simplified—one step at a time. It will feel just as reassuring and relaxing while gaining the traffic you really want.
What’s your next step?
If you’d like to chat about your challenges or if you need help with strategy and content, we’re here for you. Give us a call at 651-485-8826. We’ll take it one step at a time.