In the digital world, content is king, especially when it includes search engine optimization (SEO). This strategy improves a website’s visibility in search engine rankings. With millions of websites competing to get on the first page of Google, boosting visibility and attracting the attention of potential customers is essential.  Search engine optimization is a great way to improve a website’s content to achieve higher rankings in search engine results, increasing the likelihood of your website getting noticed, and gaining those coveted clicks. Why? Because clicks eventually translate into more clients, revenue, and profits. This strategy can positively impact a website’s online position and distinguish it from competitors. So, how does an SEO strategy work?