In our recent LinkedIn poll asking readers what they would most happily devote 5 minutes to reading about, 40% of viewers replied that their greatest need was to Develop Content Strategy.
Here’s a quick overview—at much less than 5 minutes!
When working with our clients, here are the critical questions we discuss first:
- What is your business focus and mission?
- Who are your ideal clients—those that you would love to serve all day?
- Which social media platforms are you using and how successfully?
- How are your website and landing pages working for you?
- How is your brand perceived or does it need a jumpstart?
- What would you consider success in your marketing efforts?
Happy day!! I’m getting one step closer to having the landscaping completed along the side of the house. It was full of rocks—no grass—just rocks. Some of my guests had trouble understanding the best way to navigate and keep their balance through those rocks. It left them questioning whether they really wanted to take that route to the patio. 
Your website should be providing content on what’s most important to your clients. They have problems. They have goals. They need your help.
Whether I’m craving authentic Indian food on Grand Avenue or Greek delicacies on Eat Street, I like to check websites in the area to learn about the restaurants and see the menus. If you’re like me, this is pretty much true of any business opportunity. We check websites first. 
I can’t think of many businesses in Minneapolis, or Minnesota for that matter, that don’t have a website. And, don’t get me wrong, I’m sure some just don’t want or need one.
More Ways to Gain Trust & Visibility