Everyone loves a good story. By sharing a compelling story, you will have initiated relatable communication with your audience and will gain significant advantages toward achieving your business goals.
You know best how your services have successfully solved problems. An excellent way to communicate that is by telling a good story.
Storytelling
Use this superb tool for creating meaningful content that connects with customers’ life experiences and keeps them engaged. Read More
Are you feeling like there isn’t enough time to update your LinkedIn profile or make the most of this versatile business tool? You’re not alone. We hear this often and don’t want you to miss the abundant opportunities.
You can easily expand your network and provide insights and information that are truly helpful for your intended audience.
Ready to get on track in 3 easy steps? These are for you:
1. Quarterly Review
Schedule time on your calendar each quarter to review your profile information. Make sure it’s current, complete, and speaking to your audience. Read More
In our recent LinkedIn poll asking readers what they would most happily devote 5 minutes to reading about, 40% of viewers replied that their greatest need was to Develop Content Strategy.
Here’s a quick overview—at much less than 5 minutes!
When working with our clients, here are the critical questions we discuss first:
What a difference we make when we show up fully and play to our strengths! It requires a desired outcome, commitment, and a plan. You can play to win or dabble in the parts that have the most allure. Here’s a steady win:
Acquire coaching and outsourcing
Strategize and commit to success
AND never underestimate your potential!
We can’t be all things to all people, but we can be everything our clients need to make a huge difference in their lives and their businesses. If there are elements of the strategy that aren’t in our zone of brilliance, we can still move forward. Outsource. Collaborate. Overcome. Read More
When my daughter was young, she turned cartwheels as often as she could find the space. One day, we were on the second floor of the mall when, suddenly, she turned a cartwheel, and her shoe went flying, over the escalator on a downward plunge, striking an unsuspecting woman on the first floor. Imagine our fright!
The bewildered woman was looking everywhere for an explanation. We rushed to check on her and make our apologies. Luckily, she was fine, and with a good sense of humor too.
Sometimes we can get hit with something that seems to come out of nowhere. It’s that Eureka moment. Read More
Happy day!! I’m getting one step closer to having the landscaping completed along the side of the house. It was full of rocks—no grass—just rocks. Some of my guests had trouble understanding the best way to navigate and keep their balance through those rocks. It left them questioning whether they really wanted to take that route to the patio.
Your website can affect people the same way. Sometimes websites are hard to navigate or difficult to understand. We aren’t sure we even want to go down that path.
Website Content… One Step at a Time
Fortunately, there is a simpler way to keep viewers and customers happy. When we set a clear path, they can take it one step at a time. It’s not difficult and causes no anxiety or impatience. We make it easy for visitors to find the information while providing a stress-free user experience. Read More
“Happy day!! Today I had my trusty car detailed. It now looks beautiful and fresh even though it’s not new by any stretch of the imagination—but it looks like it! Those of you who know me understand that a showroom-clean car makes me smile.”
Here’s another happy thought… Did you know that you can do the same for your marketing? You can freshen it up with a few deliberate touches. My car is a valuable resource to me, and your website should be a valuable resource for your clients.
Let’s talk about “detailing” your website.
Where can you start? Consider your website. Is your website content shiny and bright? If you’re ready for some spring cleaning and a new look, your website can get a makeover that appeals to your clients—and future clients. It doesn’t have to be fancy. Make it genuine. Read More
Your website should be providing content on what’s most important to your clients. They have problems. They have goals. They need your help.When your website is not doing you (or your clients) any favors, it’s time to talk with a professional copywriter. At Russell Resources, we get clear on your ideal clients and your premium services. When we know what you do best and who your ideal clients are, we can write effective content that will help you attract more of those perfect clients. Read More
Whether I’m craving authentic Indian food on Grand Avenue or Greek delicacies on Eat Street, I like to check websites in the area to learn about the restaurants and see the menus. If you’re like me, this is pretty much true of any business opportunity. We check websites first.
Sometimes it’s obvious that businesses don’t have time to focus on their website. As a result, we read boring text that doesn’t help us visualize the service, the setting or the experience. This is where a website copywriter can come to the rescue.
What Is Website Copywriting?
Website copywriters focus on communicating with your target audience to get your visitors to act. Writing compelling content such as landing pages, about pages, product pages, and blog posts for websites helps businesses create more engagement online. Read More
I can’t think of many businesses in Minneapolis, or Minnesota for that matter, that don’t have a website. And, don’t get me wrong, I’m sure some just don’t want or need one.
For most of us though, having a website is not optional. So, if you’re going to go to the trouble of having one, you should have compelling content that gives your visitors what they want: answers.
Web Copywriting Essentials
Are there ways to create content that won’t make your visitors’ eyes glaze over? Yes, many, but we’ll focus on five essential tips to craft quality content that will keep visitors engaged.
Like every other business in the Minneapolis metro, you have competition. And, your competitors’ websites provide information about their services too.
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